Summary, The Lean Enterprise: How Corporations Can Innovate Like Startups by Trevor Owens and Obie Fernandez (2014).

Authors share how large corporations can use the same innovative processes and principles used by start-ups.

It outlines how to create an innovative culture in a large company.

It explains how to identify and prioritize customer needs and how to use feedback to build the right products.

The authors discuss how to use data-driven decision making and how to cultivate a culture of experimentation.

It outlines how to develop a sustainable process for innovation and how to build a team that is focused on delivering value.

The book provides specific examples of how large companies have used the lean methodologies to drive innovation.

It provides a framework for companies to use to measure and monitor their progress.

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