Summary, The Innovator's Method: Bringing the Lean Start-up into Your Organization by Nathan Furr and Jeff Dyer (2014).

Introduces the concept of Lean Start-up methodology as a way to drive innovation and foster corporate entrepreneurship.

Explains the four steps of the Lean Start-up process: customer discovery, customer validation, customer creation, and company building.

Outlines “lean” development processes and tools, such as A/B testing and minimum viable products, that can help business leaders maximize their investments in new products and services.

Describes how to build the right team and structure to successfully implement Lean Start-up principles.

Demonstrates how to use data-driven decision making to identify and pursue new opportunities.

Provides tactics for overcoming corporate inertia and culture challenges when bringing Lean Start-up into an organization.

Offers strategies for measuring the impact of innovation and sustaining a “culture of innovation.”

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